Marketing & Advertising / FREE TOOL
Customer Acquisition Cost Calculator
Calculate sales and marketing spend per new customer.
Educational estimate · No account required
Enter your numbers
Change the example values to match your scenario.
Estimate only. Review the formula notes and verify inputs before making financial, tax, legal or business decisions.
How the estimate works
Customer acquisition cost equals sales and marketing spend divided by new customers acquired.
Assumptions and limitations
This tool uses only the values you enter and a simplified calculation model. It does not automatically retrieve your bank, tax, utility, property, ad-platform or vendor data. Rates, eligibility, fees, laws and pricing can change.
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